Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

Litestyle by PNG launched three new stores in March 2026 across Nashik, Ghatkopar and Mulund, expanding its retail presence to target young, working consumers with lightweight gold and diamond jewellery offerings.

TrueSilver, the digital-first brand of ACPL Exports, launched its Half&Half dual-tone jewellery collection in India on March 20, 2026, featuring 40 sterling silver designs aligned with evolving consumer demand.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Litestyle by PNG Jewellers launched its seventh retail outlet and first standalone store in Chhatrapati Sambhajinagar at Prozone Mall, expanding its lightweight gold and diamond jewellery retail presence in the city.

Sonani Jewels introduces the ‘9 to Fine’ lab-grown diamond jewellery range in 9KT gold, designed for daily wear with versatile styles and customization — catering to evolving retailer demand for accessible fine jewellery.

Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.

This Valentine’s season, celebrate love in all its beautiful forms with the Cupid Edit 3.0 Collection from Mia by Tanishq

Destination weddings, with their picturesque settings and multiple functions, demand jewellery that balances elegance, comfort, and practicality. Pret jewellery, known for its lightweight and versatile designs, has emerged as the top choice for NRIs looking to add glamour without the burden of traditional locker jewellery, finds out Priyanka Talreja Garegrat

Celebrate the wedding season with a gift that transcends the ordinary — Divine Solitaires Diamond Coins

This strategic move marks a significant milestone for the brand, offering a wide range of versatile jewellery collections blending traditional craftsmanship with modern design elements

Platinum Guild International (PGI) India, in collaboration with Senco Gold & Diamonds, proudly presents the Platinum Evara Nova Collection

These versatile jewellery pieces are sure to stun you as they effortlessly adapt for either genders

Kirtilals introduces a groundbreaking advancement in the realm of jewelry designs and craftsmanship with its latest Tech Revolution jewellery line